Technology

Cutting Edge Technology

To succeed in real estate, you need to keep a constant pipeline of new leads open and flowing, handle transactions quickly and effectively, and maintain constant visibility within your sphere. The right technology can make those time consuming challenges easy.

Prudential California Realty has focused on seeking out the best technology tools and using their purchasing power to put those tools well within you reach.

We can help you take your business to new levels, market yourself and your properties more effectively, and work faster and more accurately.

What if technology could give you more time to work with your clients?

Property Marketing Tools

Prudential California Realty's in-house marketing team provides agents with a constantly changing array of powerful multi-channel property marketing materials; from eye catching direct mail postcards and impressive property brochures to complete custom property web sites. Each one is customizable and generating these materials is fast and easy.

You'll always have a current list of all marketing and advertising opportunities available to help create the kind of demand that attracts more buyers to your listings and gets the best results for your clients.

But as you know, in marketing, today's magic bullet is often tomorrow's has-been, so our bi-weekly marketing news brief keeps you up to speed on what's working now.

High Profile Print Exposure

No local real estate firm advertises more widely than Prudential California Realty. From top real estate magazines to key newspapers throughout the region, the company is consistently seen where it counts making it more likely that buyers will start their home searches with Prudential California Realty. We use our significant advertising volume to obtain advantageous rates for our agents and premium positions. We also offer co-op pricing programs in key advertising media.

Compelling Listing Presentation

Sometimes your reputation is all you need to win a client's business. But it's reassuring to know that you have powerful presentation materials to draw on when you need an extra edge.

Well designed presentation collateral is critical to your professional image. That's why we use state of the art design, sophisticated color choices and the finest papers and inks for you listing presentations materials. All elements are coordinated, so you can assemble any combination of pieces to seal the deal.

We've built in many ways to personalize your presentation to help you stand apart. If you want to create fully customized material, our regional marketing teams are happy to help. All materials are available in an electronic format.

The Power of The Rock

Prudential... the name buyers and sellers trust...

96% of consumers worldwide recognize the Prudential name. Prudential spends over $90 million a year on high profile advertising designed to keep its name top of mind. That powerful image gives you credibility with your prospects and clients.

The company's comprehensive advertising campaign, focusing on Prudential Real Estate's Online Seller Advantage℠ program, can be seen on some of America's most watched network and cable stations. 


Get Connected

Do more business faster:
To succeed in real estate, you need to keep a constant pipeline of new leads open and flowing; handle transactions quickly and effectively; and maintain a constant high profile within your farm. Technology can make those time-consuming challenges easy. But the choice of products is overwhelming. Prudential California Realty has always been known for its commitment to seeking out the best possible resources for its professionals and using its purchasing power to put them well within reach of every agent. Now, the company has focused these efforts on technology.

Introducing an exclusive collection of the best, most effective, and easiest-to-use Internet power tools in the real estate indstry. Take your business to new levels. Work faster and more accurately. Gain more time for the part of your business you love most: working with your clients.

InsidePCR.com
Your company intranet, you’ll find:
Free downloads, free reports, free flyers, free trends.
With secure online access to detailed, up-to-the minute information 24 hours a day, no matter where you are, you can spend less time in the office and more time selling real estate.
Company Website
• Profile for each agent
• Prudential California Realty's YouTube Channels
• Virtual Tours
• IDX Searching

Agent Technology Options
• Websites
• DRIP
• CRM
• Listings by Email
• Company Internet
• Email

Trends in the Market
Now you have the power to understand and communicate market trends to your clients clearly and easily. Trendgraphix lets you access past and present property values and detailed market trends for virtually any neighborhood, address, or ZIP code in seconds, using your own parameters. Results are clearly graphed and charted, so you can present them to your clients in a simple, concise way - helping you gain more listings, close more sales, increase your profits, and establish your market expertise.

Online Seller Advantage℠
Online Seller Advantage℠ helps you give sellers a real-time picture of the market by sending them automatic e-mail updates on the status of their property and trends in their local marketplace. Now your sellers can:

• Learn how often their property was viewed and saved in online searches through Zillow,
Oodle, Frontdoor & Yahoo!
• See new listings, photos, price and status changes of other homes for sale in their neighborhood.
• Unique Online Seller Advantage℠ Report helps you win listings and market your Open Houses on
up to 200 websites
• Sends instant alerts to registered buyers who have targeted a home just like your seller’s

Global Marketing System
“In Line” with Today’s Consumer
With more than four out of five home buyers searching the web, you need a real estate company that can capture those buyers with a targeted marketing strategy that’s “In-Line” with consumer behavior and expectations.

Prudential California Realty’s Global Marketing System is designed to position your home in front of MILLIONS of unique monthly visitors to the industry’s leading web platforms, including being featured on over 200 websites.

WHAM Mobile Exclusive!
Capture Buyers at the Curb The moment to capture prospective buyers is the moment they drive past your listing. Now you can do just that with WHAMmobile - a messaging system that texts property info to cell phone users instantly.www.deesigncompany.com

In addition to attracting buyers, WHAM makes you look tech-empowered in your market and significantly strengthens your listing presentation. Get started today!

Personal Full-Featured IDX Web site
With over 75% of home seekers now starting their searches online, a robust Web site is essential to capture new leads, communicate with clients, and showcase the MLS listings in a powerful, low-cost way. Your IDX Web site comes with tech tools needed to expand your content and turn your site into an interesting and informative resource. Your package includes:


• Hosting & setup
• E-mail address
• Prudential domain name
• Finance tools
• Customized area searches
• Custom templates
• Agent administrative access
• Client registration
• Featured properties section
• Buyer and seller tips
• E-mail alerts
• Flash animation
• Transfer of existing domain name
• Custom Lead Generation Forms
• Search IDX listings for all of Southern California
• Custom graphics to match your marketing campaign
• Links to helpful real estate information
• Customized commnity pages
• Leads from your Web site automatically delivered to your ManagementCenter desktop
• Google Map Search
• DRIP Marketing
• Email Templates
• Integrated Contact Management program
• Mobile Access to contacts and MLS search
• Mobile website
• Client Activity reporting

E-Cards A comprehensive, competitive marketing advantage
Whether you’re seasoned or just starting out, staying in regular contact with clients and prospects is critical. Sending materials online is an efficient way to communicate more often and enhance your visibility. It’s also a great way to drive traffic to your Web site. E-cards makes it easy to create and distribute a wide array of high-impact marketing materials that reach your sphere quickly, frequently, and at no cost!

• Drive traffic to your Web site
• Create automated marketing campaigns
• Design and e-mail newsletters, property brochures, postcards and other pieces
personalized for clients or groups you define
• Save time and cost of traditional printing and mailing
• Communicate more often, creating greater visibility with clients and prospects
• Free and Unlimited to use
• Over 200 different E-cards to use

To access your free E-card account, log onto  www.prea.prudential.com